Product Manager

Accountability Cluster

Major Activities / Tasks

1. Therapeutic Category Product Management

• Contributes to the development and the validation of long-range planning and forecasting models
• Contributes to the development of positioning and key strategies for the brand
• Implements the marketing plans and key strategies
• Is an integral part of cross-functional brand team through the development working relationships with clinical, medical, regulatory affairs, sales and finance departments
• Develops relations with Sales Managers and Representatives where appropriate
• Manages all business and promotional activities in accordance with relevant Acts, legal demands and ethical standards, including internal procedures
• Maintains and updates the market intelligence databases
• Evaluates the effectiveness of promotion and advertising programmes, using set guidelines, and makes recommendations for improvements within internal guidelines
• Manages working relationships with advertising agencies and other servicing companies
• Developing a name and product brand

     Collecting and analysing the client feedback

2. Product Management Business Alignment and Integration

• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers
• Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally
• Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory to address any issues that may arise
• Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally

3. Develops and Manages Stakeholder Relationships

• Leverage Marketing expertise and alignment with Global Marketing
• Regularly interacts with line managers to ensure Marketing meets the needs of the business   
• Builds and pro-actively maintains critical relationships with key thought leaders locally and internationally in terms of therapeutic areas in order to drive best in class product management
• Coordinates adherence to customer and stakeholder policy and procedure
• Provides support and guidance to customers
• Adheres to customers SLAs

4. Marketing Financial Management

• Tracks monthly cost center spend
• Generates monthly cost control report with support of finance and controlling team
• Reports on monthly variances to the Head of Marketing

5. Partners Management

• Manages deliverables based on targets/outputs
• Provides advice and support under brief processes
• Compliance to Performance Contracts

6. Accountability for Drug Safety

• Escalate within 1 business day (24 hours) of becoming aware of any adverse events or serious medical incident to Drug Safety Unit/Pharmacovigilance on all Cipla products.

• Unforeseen stock challenges – even when out of stock the therapeutic area is still challenge to make its annual number Overcome by – implementation of adhoc plans to increase additional sales with other products.
• Competitor challenges – unforeseen competitor challenges leading to drop in market share. Overcome by increased communication in field and regular field visits and liaison with key opinion leaders.
• Regulatory and QA challenges – at times regulatory and QA challenges can lead to temporary discontinuation of stock. Overcome by cross function project management to address and expedite corrective measures.