Digital Product Manager

Division

Department

Sub Department 1

Job Purpose

Cipla Limited is one of the top 5 pharma company in the Indian Pharmaceutical Market.  Its product portfolio includes over 1,500 products across wide range of therapeutic categories.  Cipla has always been at the forefront of implementing new age engagement models with doctors enabled by digital and analytics to give them a best-in-class experience. CiplaConnect is one such initiative and we are looking at expanding our team to implement several new ideas as part of Cipla Connect.

The Digital Product Manager will develop and drive the product vision and strategy, as one of the closest people in the business to the customer, undertake product planning and execution throughout the product lifecycle. This will include gathering and prioritizing doctor and medical rep requirements, defining the vision, and working closely with the tech vendor, design team and business team to deliver and manage the product. The Product Manager needs to provide constant feedback to the team and help drive towards the vision of organisation.

Key Accountabilities (1/6)

Work closely with stakeholders and define strategic Priorities

• Set ambitious and clear product vision and communicate ˜the story™ effectively to key stakeholders and the rest of the team
• Set up a robust review and feedback mechanism across teams to ensure alignment and efficiency
• Collaborate with stakeholders to ensure the product is aligned with the team™s strategy and requirements

Key Accountabilities (2/6)

Product Development, launch & Usage

• Own the end-to-end product from inception to development and determine tangible business impact of products once operationalized
• Continuously improve backlog with the team, ensuring all items are clearly described, estimated, and prioritized
• Ensure customer-driven design considering user pain points & usability test results, while using market & industry knowledge as well as continual research, to deliver a well-positioned product
• Approve each feature and provide valuable feedback for the team

Key Accountabilities (3/6)

Key Accountabilities (4/6)

Key Accountabilities (5/6)

Key Accountabilities (6/6)

Major Challenges

• Managing stakeholders across various functions to develop an unified product vision and to drive product development
• Delivering products according to pre-decided timelines while managing uncertainties within the process
• Ensuring continuous improvement in the products based on real time feedback from users

Key Interactions (1/2)

• Design team to develop product frontend
• Technology team to develop infrastructure to host products
• Data scientist and architecture to derive insights from data base
• Strategy team to develop and implement product visio
• Commercial/ Sales teams to implement product for end users

Key Interactions (2/2)

• Technology vendor to ensure appropriate infrastructure for delivering products
• Creative agencies to develop designs for product frontend, internal communications

Dimensions (1/2)

Developing and managing products which impact ~8000 medicals representatives catering to ~4 Lakh doctors

Dimensions (2/2)

Key Decisions (1/2)

Product design and layout

User journeys within product and feedback mechanism

Mechanism for project management within the team

Key Decisions (2/2)

Overall product vision and features offered by product

Education Qualification

Bachelor™s degree in computer science or related field

Relevant Work Experience

• Minimum 5+ years of experience in leading product teams in an agile setting in a similar role.
• Proven knowledge of standard concepts, practices, and procedures within the healthcare industry with focus on digital.
• Comfortable with technology/IT to be able to engage in discussion with tech team to understand risks

• Strong communication skills with ability to communicate complex messages and trade-offs and tell a compelling story
• Enough authority to make real time decisions in the Agile Room
• Ability to influence a diverse group of stakeholders “ strong leadership and interpersonal skills