Business Partner Finance

Division

Finance

Department

Commercial Finance

Sub- Department

One India Business Generics

Job Purpose

Develop and finalize therapy budget and monitor actual performance on key KPIs and support business by providing actionable insights to CFMs & Therapies in order to deliver long term sustainable & profitable growth.

Key Accountabilities (1/3)

1.Support business to achieve the Top line and bottom line numbers as per therapy budget.

• Assist in accurate and timely preparation of therapy budget.
• Monitor & report performance of key KPI’s of Therapy against Budget and share observations with CFM / Therapy Head.
• Review every element of P&L, report variance analysis Vs budget, discuss the variance with CFM / Therapy Head and frame action plan against the adverse variance.
• Drive Performance Management of the Cluster alongwith the CFM & FP&A Manager.

Key Accountabilities (2/4)

2.Provide business insights to CFM & Therapy & support them in taking informed decision in order to deliver long term sustainable & profitable growth.

• Develop Therapy Understanding to assist in formulating Strategic Growth plan share business information & insights to drive growth and improve profitability.
• Monitor & discuss with CFM / Therapies details on - LBE, MOR, division flash, and marketing spends.
• Propose tail rationalization to trim down unprofitable SKUs & ensure complexity reduction.
• Conduct monthly market visits to gauge competitor performance and for market intelligence.

Key Accountabilities (3/3)

3.Simplification

• To drive the simplification agenda through automation, elimination & outsourcing.
• To continuously thrive towards providing actionable insights through Big data analytics.

Major Challenges

1. Managing dependency on multiple IT systems.

Overcome by -   Support IT team in integrating all stand-alone systems to Qlik view tool.

2. Challenge in handling multiple projects at same time.

Overcome by - Prioritise work after discussing with reporting manager.

3.Manage change

Overcome by - Focus from top line to bottom line, data analytics and share Insights on bottom line.

Key Interactions (1/2)

INTERNAL

• BU Heads/ DTH/ PMTs/ CFMs (As & when required) to discuss, review & monitor action plans on Near Expiry, Growth Drivers, Manpower Productivity, GC Improvement, Variance Analysis, Tail Rationalization, PPP, NI & Marketing Spends.

• Costing Team (As & when required) to obtain SKU costing & understand process/basis for deriving the same, costing of new product.

• Procurement Team (Monthly) to obtain & track details of PRs raised/ PO processed which can adversely affect the Marketing Spends.

• Supply Chain Team (Weekly) to resolve stock out related queries/ work on planning & minimizing pendency loss in future months.

• Business Development Team (Monthly) to evaluate & validate PSC Cases, provide suggestions on improving GC & NPV.

• IT Team (As & when required) for Qlik View/ SAP queries/ automation of reports

• Depot Managers/ Staff (As & when required) to ensure liquidation of promotional material lying in Depots/ Validate if Price Hike has been Implemented/ obtain Samples for COGS Project.

• Field force: Monthly interaction during Market visit on territory performance, support required and sharing observation on market visit.

Key Interactions (2/2)

EXTERNAL

• Stockists & Chemists (Monthly) to gain insight on CPLS v/s Competitor Performance, NI& PPP Performance via retailing, rasons for High Expiry/ Returns/ Market Scenario & Changes)

• Doctors (Monthly) to find improvement areas/  opportunities for CPLS/ Promotion Strategy followed by Other Pharma Companies/ Suggestions on Molecules in which CPLS can launch its products/ Field Manpower Visit Frequency, Quality & Training)

Dimensions

• Preparing Therapy Budget with revenue of INR XX Cr & Management contribution of XX Cr.
• Pricing of all the SKU in respective Therapy
• Propose Tail rationalisation – 5% of the SKU
• Interacting with CFM, DTH, PMT & DTM on regular basis.
• Interacting with Support functions ( Supply chain , Costing, Procurement , IT )
• Interacting with Business Development team to evaluate In-licensing deals

Key Decisions

Recommendations :

• Recommendation on budget finalization and price hike (To National FP&A Manager)
• Advice on bonus scheme Rationalization tail product rationalization (To National FP&A Manager)
• Suggestions on FG – Destroy Vs Sample and approval on changes in CCPC charges in-licensing & PSC Cases (To National FP&A Manager)

Education Qualification

Chartered Accountant/ MBA from premier institution.

Relevant Work Experience

• Minimum 4-8 years of post qualification experience.

• Analytical and data analysis skills, decision making skills and attention to details as well as proposing creative solutions.