Manager Marketing

Job Title: In-Line & Private Label Manager Marketing

Reports To: Head of Marketing - Cipla North America

Pay Range: $104,300 - $156,000 

Location: Warren, NJ (Hybrid – 3x per week Tues – Thurs)

The In-Line & Private Label Manager Marketing will deliver revenue and sustainable growth for the US Retail In‑line & Private Label portfolio by acting as the commercial hub for operational, financial, and customer‑facing activities.

This is an individual contributor role that requires extensive collaboration and the ability to influence without authority—driving alignment, decisions, and execution across Supply Chain, QA/RA, Finance, Sales, Customer Service, Pricing, and external partners (e.g., McKesson, Cardinal/Cencora, CVS).

Success depends on building trust, leveraging subject matter expertise, and orchestrating cross‑functional teams to achieve outcomes even without formal reporting lines. The role ensures data‑driven, timely decisions that protect margin, optimize allocations, and maintain high customer service standards.

Private Label Business Management

• Business Development & Client Management
  • Identify and onboard new private label customers (domestic and international markets).
  • Build and maintain strong relationships with key accounts, ensuring long-term partnerships.
• Strategic Planning & P&L Ownership
  • Develop and execute the Private Label business strategy aligned with company objectives.
  • Own the P&L for the PL segment, ensuring revenue growth and margin optimization.
  • Monitor market trends, competitor activities, and pricing dynamics to stay competitive.
• Product Portfolio & Lifecycle Management
  • Work with R&D and Regulatory teams to identify and develop products for private label opportunities.
  • Manage product lifecycle from concept to commercialization, including packaging and branding requirements.
  • Ensure timely product launches and portfolio expansion based on customer needs.
• Supply Chain & Operations Coordination
  • Collaborate with manufacturing, procurement, and logistics teams to ensure on-time delivery and quality compliance.
  • Optimize supply chain processes to meet customer demand efficiently.
• Regulatory & Quality Compliance
  • Ensure all products meet regulatory requirements in respective markets.
• Reporting & Analytics
  • Track sales performance, forecast demand, and provide regular business reports to management.
  • Analyze profitability, customer performance, and market trends for decision-making.
• Retail Product Management

• Implement continuous performance improvement programs, optimize stock replenishment processes, and minimize product shortages and wastage through robust logistics management.

Marketing Data Analytics

• Prepare/support MAP and business updates for wholesalers/retailers (e.g., McKesson, Cardinal/Cencora, CVS) with concise, data‑backed narratives; send weekly McKesson SLP projection to enable timely releases for at‑risk orders

Generate value from Short Dated & overstock product management

• Identify the products that are getting short dated on a monthly basis, work with marketing managers to finalize the product list to generate sales
• Co-ordinate sales of short date products with key customer groups (SoS Rx, Pharmabid) and ensure the sale process is completed
• Ensure that we meet sales target for the year based on sales done through Short dated and overstock product lists

Minimize Company’s exposure with FTS Claims, prepare details to facilitate dispute with customers, etc.

• Reduce Cipla’s payout to customers for FTS claims through timely analysis and decision making on each claim (valid, invalid, dispute)
• Work with Finance to understand the FTS claims received by each customer group
• Evaluate the FTS claims received and analyse the validity of claims and suggest the ones to dispute vs accept
• Work with Marketing managers to close the FTS claims and accordingly inform pricing teams to work with customers to get a resolution
• Prepare a monthly, quarterly, annual summary of the FTS claims received on a periodic basis
• Execute the allocation change requests as and when required

Presentations for Customer meetings, conferences

• Prepare presentations for key customer meetings that happen on periodic basis
• Prepare presentations with inputs from marketing managers for key conferences such as ECRM, NACDS, other trade shows
• Keep Cipla corporate presentation up to date and make them available to marketing managers

Major Challenges

• Supply volatility vs. commitments: API/KSM availability, quality release timing, logistics vs. OTD and margin.
• Retail generics price erosion: Fair yet margin‑sensitive allocations; disciplined pricing pre‑work.
• Claims/chargebacks cycle time: Rapid validation/closure to limit exposure; weekly FTS cadence with Finance.
• integrity across systems: SAP/ValueTrak, Salesforce, IQVIA alignment for LBE, Data SLP, and releases.
• Influence without authority: Outcomes via cross‑functional collaboration (no direct reports)

Dimensions:

• Portfolio: US Retail In‑line & Private Label molecules
• Operating cadence: Daily/weekly releases; weekly commercial priorities; monthly S&OP; monthly MFSC; monthly PM review.
• People leadership: Individual contributor
• Financial scope: Annual revenue band & decision thresholds

Success measures: LBE accuracy & timeliness; release on‑time rate; allocation file timeliness; claims cycle time & $ exposure trend; SLP adherence (McKesson); Salesforce opportunity cycle time; short‑dated disposition timeliness

Requirements

• Bachelor’s degree in Business, Pharmacy, Engineering or related field; MBA preferred.
• 7+ years in pharma/healthcare with US retail generics across in‑line/PL or trade/marketing.
• Hands‑on leadership of LBE/MFSC, S&OP inputs, allocations/releases, claims/chargebacks, and key account forums (MAP/business reviews).
• Must be authorized to work permanently in the US without Visa sponsorship
• Must be able to work on-site three days per week – Tuesdays, Wednesdays, Thursdays
• Tools: Excel/PowerPoint, SAP/ValueTrak, Salesforce, IQVIA; strong data storytelling.

About Cipla

Cipla is a leading global pharmaceutical company, dedicated to high-quality, branded, and generic medicines. We are trusted by healthcare professionals and patients across geographies. Over the last eight decades, we have strengthened our leadership in India’s pharmaceutical industry and fortified our promise of strengthening our global focus by consolidating and deepening our presence in the key markets of India, South Africa, the U.S., and other economies of the emerging world. Driven by the purpose ‘Caring for Life’, Cipla’s focus has always been on making affordable, world-class medicines with a reputation for uncompromising quality standards across the world. In the last 85 + years, Cipla has emerged as one of the most respected pharmaceutical names in India as well as across more than 100 countries. Cipla is a fast-growing pharmaceutical company with a continued focus on the expanse of our strong legacy. Over the last five years, Cipla has significantly expanded its portfolio and presence in the U.S. with both a generic and brand division.

Equal Opportunity Employer

Cipla is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, genetic information, disability, protected veteran status, or any other legally protected group status. At Cipla, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require reasonable accommodation to make your application or interview experience a great one, please contact the recruiter. 

Disclaimer on Pay Ranges

The salary range mentioned above is an anticipated base salary range for this position. Exactsalary depends on several factors such as experience, skills, education, and budget. Salary range may vary based ongeographic location. In addition to base salary, this position may be eligible for benefits and participation in a bonus program based on performance and company results. 

Benefits

In addition to a fulfilling career and competitive salary, the Company offers a comprehensive benefits package to include a 401(k) savings plan and matching, health insurance – medical/dental/vision, health savings account(HSA), flexible spending account (FSA), paid time off (PTO) – vacation/sick/flextime, paid holidays, short-term disability (STD), long-term disability (LTD), parental leave, paid and unpaid family leave, employee discounts, and other benefits